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first and most important task is to understand
what you want to get out of the clothing
- the key messages to be communicated, the
image you wish to portray, who the clothing
needs to appeal to and, last but not least
how the clothing will be used.
At
the same time we also need to understand
the components of your corporate identity
(logo,
name, colours, symbols and graphics). The clothing
should reflect the other elements in your corporate
positioning.
We
then
source and design the items to match your
personal requirements. AXQ uses a dedicated
production network in Italy for the manufacture
of its garments, which permits the combination
of innovation and creativity with high quality
materials.
The
next stage is to show you a range of design
concepts and refine those designs until you
are completely happy that they are exactly
what you require. We recommend that prototypes
are made up for your approval prior to going
into final production.
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